Posted inConsumer Trends

Two-thirds of Consumers Won’t Buy From a Company With Misaligned Values — and Other Customer Behavior Trends

The COVID-19 pandemic changed our shopping habits, shifting the ways consumers interact and engage with brands. Apparel, personal care products, and books saw the most dramatic fluctuations in spending among American consumers. As the pandemic recedes, many of these trends are here to stay, and companies are grappling with how best to upgrade and optimize their customer experiences.