Posted inCommunication 2.0, CT Tech Junkie, Twitter

News Media’s Twitter use is mostly one-way, study says

Major news organizations are using Twitter to disseminate their stories but still aren’t tapping the full potential of the San Francisco microblogging service to reach their audiences, according to a study released today. News organizations are primarily using Twitter feeds to drive traffic back to their own stories, but don’t seem to be using tweets […]