Mark Greenberg uses more cute dogs and his father in a new TV ad defending his position on Social Security that was released Wednesday.

Greenberg, a Republican businessman from Litchfield, is challenging first-term Congresswoman Elizabeth Esty in Connecticut’s 5th District.

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His new ad is in response to several that Esty has aired in recent weeks claiming that Greenberg wants to dismantle Social Security. It cites a Hartford Courant “fact check” that described one of those Esty ads as false and misleading.

But Greenberg maintains the humorous tone that he established in his first ad of the campaign cycle, which featured a group of barking dogs at an animal shelter charity he founded in Bloomfield.

In his new ad, a dog is shown barking at a TV playing Esty’s attack ad. It then cuts to Greenberg standing next to his father, Jerry. Greenberg assures voters that no one would lose Social Security benefits under his plan, and his father chimes in with a tongue in cheek, “They’re barking up the wrong tree.”

The Esty campaign defended its Social Security ad on Tuesday. Spokeswoman Laura Maloney said, “We completely disagree with the Courant’s conclusion.” She said Greenberg has called Social Security a “failure” and has talked about “privatizing” it.

Greenberg’s new ad was produced by Jamestown Associates of Princeton, N.J., which has done work in the past for New Jersey Gov. Chris Christie, former Connecticut Gov. Jodi Rell, former 5th District Congresswoman Nancy Johnson, and former 4th District Congressman Chris Shays. The campaign would not disclose the details of the ad buy.

Matt DeRienzo is the editor of the Center for Public Integrity.

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