Flash memory can be found in everything from digital camera cards, USB sticks, cell phones, and laptop computers.  The technology has developed rapidly over the last decade, with prices dropping and storage densities increasing exponentially. It’s now possible to store 64 gigabytes of data on a card that’s about the size of a pinky nail. But how does it work? And how reliable is it?

We spoke with Chris Bross from DriveSavers, a leading data recovery firm to learn more about how flash works and what its limitations are. Watch the full interview below.

Connect with Lon:

Lon Seidman is the host and producer of “Lon.TV,” a consumer technology video show that is on a number of platforms including YouTube and Amazon. He creates in-depth, consumer-friendly product reviews and commentary. His YouTube channel has over 300,000 subscribers and more than 100 million views.

In addition to being a full-time content creator, Lon is an adjunct faculty member at the University of Hartford (his alma mater) where he teaches a course in entrepreneurial content creation.

Prior to becoming a full-time creator, Lon was a partner at The Safety Zone, his family’s business that manufactures gloves and safety equipment. The company has locations around the globe and employs over 200 people worldwide. The Safety Zone was acquired by the Genuine Parts Corporation in 2016.

Lon is also active in public service, serving as the Chairman of the Essex Board of Education, a member of the Region 4 Board of Education, and as the Secretary / Treasurer of the Connecticut Association of Boards of Education. He was endorsed by both Democrats and Republicans for his re-election in 2021.

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